A cookie is a small text file that is saved to, and, during subsequent visits, retrieved from your computer or mobile device. H&M uses cookies to enhance and simplify your visit. We do not use cookies to store personal information, or to disclose information to third parties.
There are two types of cookies: permanent and temporary (session cookies). Permanent cookies are stored as a file on your computer or mobile device for no longer than 12 months. Session cookies are stored temporarily and disappear when you close your browser session. We use permanent cookies to store your choice of start page and to store your details if you select "Remember me" when you log in. We use session cookies when you use the product filtration function, to check whether you are logged in or if you put an item in your shopping bag.
You can easily erase cookies from your computer or mobile device using your browser. For instructions on how to handle and delete cookies please look under "Help" in your browser. You can choose to disable cookies, or to receive a notification each time a new cookie is sent to your computer or mobile device. Please note that if you choose to disable cookies, you will not be able to take advantage of all our features.
Third-party cookies
We use third-party cookies to collect statistics in aggregate form in analysis tools such as Google Analytics and Yandex Direct. We also use Google Analytics Advertising Features and Yandex Services AG . Read more about it and how you can opt out here https://tools.google.com/dlpage/gaoptout/ and here https://yandex.com/support/legal/zen_termsofuse/index.html. The cookies used are both permanent and temporary cookies (session cookies). The permanent cookies are stored on your computer or mobile device for no longer than 24 months.